WHO IS BELL ST?

Bell St is a London based denim brand, born out of a desire to create perfectly constructed, sustainable and timeless jeans for women. The brand was founded in 2024 by Charl Mason.

Our founding principle is to partner directly with manufacturers, without intermediaries, at every stage of design and production. Working this way enables us to achieve the quality we want at a price that is fair.

We are a small team and love what we do, which is to make high quality jeans designed for today, tomorrow and forever.

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A good pair of jeans has an effortless and lustrous beauty.

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The ideal piece for dressing up  whilst remaining grounded.

To us, jeans are a freedom of expression, an easy confidence, even a happier brighter world.

Our philosophy is beauty, simplicity,  quality and wearability. Jeans are effortless elegance available to every woman. 

We create jeans with timeless cuts that provide a simple and elegant silhouette. And we aim to make the jeans that become your favourite for both comfort and style.

In a sense, quality and beauty go hand in hand. Quality has its own inherent beauty. And something that is beautiful always embodies elements of quality.

This is the way we make our jeans: they are designed by experienced makers of jeans who understand the detail and quality of construction and fit.

The same is true of fabrics. We use only 100% organic cotton premium denim. This means they need a little wearing in, but the more you wear them the more they mould to your shape. And in the long run, nothing will fit better. That’s quality and beauty.